Our Offer

The place to be for retail !

We support you before, during and after the show to optimize your potential for success

Be prepared

Every year we organize a bootcamp to sharpen your skills before NRF

Be present

A booth already prepared at a strategic location in the heart of NRF

Be connected

We will introduce your solution for first time contact to retailers and brands

Be visible

Store Tours, events, conferences, ... To boost your network

Be Prepared

1/ Bootcamp

Every year we organize a half-day bootcamp to prepare our selected startups before going to NRF.

The bootcamp program :

  • A presentation of the program (booth information, design, networking event,...) 

  • Presentations of the American, Canadian, Brazilian, Mexican and Japanese retail markets

  • A panel discussion and feedbacks from experts, retailers and alumni that have already taken part at the NRF (Q&A session)

Get Visible

A mid-time workstation for early stage startups

(1,5 days exposure at the exhibition)


A full time workstation for mature startups

(3 days exposure at the exhibition)

Both include :

2/ A turnkey workstation

Get visible with The French Tech pavilion !

You benefit from a very-well located and visible workstation on the first floor (n°417) :

  • Workstations fully furnished by our teams (kiosk with back wall, logos, TV screen, electrical power, bin, stool, storage, ...)

  • A business/rest area (with coffee and water provided)

Booth 417 : Very well-located,

in the middle of the exhibition on Level 1

Be Connected

3/ Lead Generation

Initiate and concretize business relationships and commercial traction with potential clients and partners.


  • We present your offer to retailers, brands, integrators, distributors, media, partners and VC,... from US, Canada, Mexico, Brazil, Japan and more...

  • Delegations passage of brands, retailers and strategic partners at the French Tech booth

Be Advised

Business France Events !

4/ High Level Networking

Take advantage of these opportunities to boost your network !

  • Participate at various events such as the NRF French Party (preferential price with Business France : 1,500€ only for selected companies), ... to meet potential clients

  • Visits emblematic flagship stores in New-York on the last day of the show (2020 : Adidas, Amazon Go, Lululemon, American Girl, Nordstrom,...) to get inspired and understand the challenges and innovations retailers are dealing with

Conferences !

Store Tours !


"The NRF French Party was an opportunity for us to meet for the first time a prospect who has now become one of our biggest customers, proof that business is done as much at the "side events" as at the show itself. In addition to this client, the vast majority of French retailers were also present, which makes this party a must during the NRF"



Lucie Soulard & Estefania Larrañaga,

Co-Founders of Place2Swap


Office Business France in Paris

77 Boulevard Saint-Jacques

Paris 75014

Phone : +33 1 40 73 31 98

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, results-oriented working culture.
Focused on creating value in France and across the world, Business France supports the international development of the French economy.
Our goal: To put in the groundwork and pull out all the stops to make international business development an opportunity for your company.
Through the NRF 2021 trade show and tailor-made support services, Business France accelerates the commercial development of the companies it supports in the American market.

More info can be found here: www.businessfrance.fr