Our prestigious Jury

Every year, we gather a panel of visionnary players of the international Retail ecosystem

to challenge and select our 22 new laureates.

A panel of brands, retailers, VC and experts will select the 22 startups according to 4 critieria :

  • Level of Innovation & Technology 
  • Business Model
  • Project in the US market
  • Team ability and motivation to develop the business in the US market as well as in the international market

Our Jury for this 2021 edition !

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LAMMENS Pieter Director of Lafayette Plu
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They were the jury on the previous edition (NRF 2020)


Office Business France in Paris

77 Boulevard Saint-Jacques

Paris 75014

Phone : +33 1 40 73 31 98

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, results-oriented working culture.
Focused on creating value in France and across the world, Business France supports the international development of the French economy.
Our goal: To put in the groundwork and pull out all the stops to make international business development an opportunity for your company.
Through the NRF 2021 trade show and tailor-made support services, Business France accelerates the commercial development of the companies it supports in the American market.

More info can be found here: www.businessfrance.fr