NRF 2021 Retail's Big Show brings together an entire industry for the world's largest retail conference and exhibition, where you will meet leading retailers in search of new visionary technologies.


of the Top 100 Retail Companies

+18 000



brands and distributors visited the Business France booth


countries represented around the world

Thousands of retailers from all over the world will roam the aisles of the Javits Center, looking for the best technologies and sources of experiential inspiration.

A big opportunity for our startups to showcase their solutions.

Business France facilitates first contacts with some of the world's largest retailers present at the show.


Office Business France in Paris

77 Boulevard Saint-Jacques

Paris 75014

Phone : +33 1 40 73 31 98

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, results-oriented working culture.
Focused on creating value in France and across the world, Business France supports the international development of the French economy.
Our goal: To put in the groundwork and pull out all the stops to make international business development an opportunity for your company.
Through the NRF 2021 trade show and tailor-made support services, Business France accelerates the commercial development of the companies it supports in the American market.

More info can be found here: