Application Process

January 12-14, 19 and 21-22 2021 in virtual.


June 6th to 8th 2021 in New-York at Javits Center NYC.

Who can apply ?

French Tech solutions in the Retail, Marketing, Fashion, E-commerce and Fin Tech sector.

Why participate ?

The world's largest retail trade show is a unique opportunity to meet the greatest retailers, generate leads and experience a total immersion in the American retail ecosystem.


5 300 € for 3 days exposure (without badges)

4 300 € for 1,5 days exposure (without badges)

If you have already participated twice in NRF in mature stage, an extra fee of 1 000 € will be applicable

NRF French Party : benefit from preferential prices to participate to the event, 1,500€ per company (only for selected companies)

Badges are not included in Business France package and must be bought separately :

3 500 $ for 3 expo-only badges

150 € to submit your application (only charged for companies not selected)

Applications are closed !


Office Business France in Paris

77 Boulevard Saint-Jacques

Paris 75014

Phone : +33 1 40 73 31 98

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, results-oriented working culture.
Focused on creating value in France and across the world, Business France supports the international development of the French economy.
Our goal: To put in the groundwork and pull out all the stops to make international business development an opportunity for your company.
Through the NRF 2021 trade show and tailor-made support services, Business France accelerates the commercial development of the companies it supports in the American market.

More info can be found here: